IAB published a survey of 2,200 AI shoppers on 9 September: 56% prefer shopping answers that draw on creator reviews, but only 34% of boomers do.
The IAB raised its 2026 forecast for United States ad spend to 12.3 percent growth on 10 September, up 2.8 points on its January reading.
Nearly half of brands say they have paid the wrong price for creator deals. Agencies, platforms and creators all want a standard to compare against, but each of them wants a different one.
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