VIOOH has connected more than 500 digital screens in Spain and Portugal run by TuMedio. The two companies announced the deal on 29 September.
Simon Property Group, the largest owner of shopping malls, has started selling ads. It builds audiences from loyalty and Wi-Fi data and shows the ads on almost 4,000 screens.
Poland's advertising market grew 5.6 percent to about 7.1 billion zloty in the first half of 2026. Digital screens outdoors grew fastest, up 27.6 percent.
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