The framework appeared on 30 September. It is based on a survey of ISBA members who spend £1.75bn a year on UK advertising.
LinkedIn said on 28 September 2026 that it is testing Creator Discovery, a search tool inside its Creator Marketplace.
TrinityP3 published a bulletin on 21 September arguing that up to 65 percent of creator marketing budgets is absorbed before creators are paid. It proposes four contract clauses.
Meta opened the Creator Marketing Hub worldwide on 15 September. It merges creator discovery, messaging, post-level permissions and partnership ads, and Facebook creators now sit in the same API as Instagram ones.
Google has signed a multi-year deal with MrBeast to promote Gemini, Google Health and Fitbit Air. The first video goes out on 5 September 2026.
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