PepsiCo launched its first corporate brand campaign on 17 September. It wants people to know that Doritos, Lay's and Gatorade belong to the same company.
WPP is taking Coca-Cola's international media, data and technology account after Publicis pulled out of the pitch two rounds in.
Coca-Cola has put its North American media account into review, Campaign reported on 10 September 2026. Three agency networks are understood to be pitching for work that Publicis has held since 2025.
PepsiCo has moved its worldwide media account to Publicis without holding a pitch. Omnicom had run the work in most big markets for more than 25 years.
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