Australia wants Instagram, TikTok and every other large platform to tell users they can turn the algorithm off.
IAB Australia and PwC say online advertising in Australia reached A$19.8 billion in the year to June 2026, the fastest growth in four years. Most of the new money comes from smaller firms and shops rather than big brands.
Australia is considering a law that would let people turn off recommended feeds on social media. Ministers link those feeds to violent content reaching teenage boys.
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