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McDonald’s US CMO Alyssa Buetikofer leaves, and the job is split in two

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Adobe

Laptop and wrapped gift boxes laid out on a table, seen from above

Data & measurement

Adobe: AI traffic to US shops will grow 130% this holiday season. Sales to hit $275bn

Adobe expects US online holiday sales of $275.1 billion in 2026. Visits from generative AI tools to retail sites should rise 130%.

2 Oct 20263 sourcesAdobe Digital Insights (source document), Digital Commerce 360, MediaPost

Two ice hockey players fight for the puck near the boards during an indoor game.

Brands

Adobe NHL deal puts 32 clubs on one marketing system. Fans may get Firefly tools

Adobe said in a press release on 28 September 2026 that it has become the official creative, marketing and AI partner of the NHL.

30 Sep 20262 sourcesAdobe, Marketing Dive

A close-up of a video editing timeline with colour grading panels on screen

AI

Adobe closes the Topaz Labs deal. The upscaling brand keeps its own apps

The purchase closed on 23 September 2026. Adobe is folding the Topaz Labs upscaling models into Firefly and Photoshop.

25 Sep 20261 sourcesAdobe Blog

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