Apple TV price in the US rises to $14.99 a month

Apple has raised the price of Apple TV in the United States. A month now costs 14.99 dollars instead of 12.99 dollars. A year now costs 119 dollars instead of 99 dollars. The Apple One Individual bundle also went up, from 19.95 to 21.95 dollars a month. That bundle puts the video service together with Apple Music, iCloud storage and Arcade. The new prices started on 28 August for new customers. People who already subscribe will get an email about a month before they renew at the higher price.

MacRumors reports that the new prices apply in the United States, Brazil, Chile and Mexico. No other countries are affected for now. Apple left the Family and Premier versions of Apple One alone this time. Those had already gone up in July. Apple confirmed the increases to 9to5Mac but did not explain them.

This is the fourth rise since the service began. Apple TV started in 2019 at 4.99 dollars. It went to 6.99 dollars in 2022, then 9.99 dollars in 2023, then 12.99 dollars in August 2025. TidBITS works out that the monthly price is now 50 percent higher than two years ago and 200 percent above the launch price. This latest step alone is a rise of 15.4 percent on the monthly plan and 20.2 percent on the yearly one.

Apple now pays for live sport including Major League Soccer

Apple’s streaming business is not what it was when it last changed prices. The company has bought expensive live sport. It shows Major League Soccer, and from this year Formula 1 in the United States. It also has a fourth season of Ted Lasso. Sport rights cost money every year. A 4.99 dollar add-on was never meant to pay for that. The yearly plan moving to 119 dollars also ends an old rule. A year used to cost the same as ten months.

The rise fits a pattern across the industry. Netflix, Paramount+, Peacock and Disney have all raised prices in the United States during 2026. Each round of rises makes it more normal for viewers to subscribe, watch and then cancel, moving from one service to the next. Apple’s strength here is the bundle. The MacRumors report notes that Apple One is still the cheapest way to get the video service for anyone who already pays for Music or iCloud.

In Poland Apple TV still costs 34.99 zloty a month

Apple has not said whether Europe will follow. In Poland the service still costs 34.99 złoty a month. That price has not changed since October 2022, when it rose from 24.99 złoty, according to Wirtualne Media and Telepolis. Past increases in the United States have taken several months to reach European stores. So the question in the coming months is probably when, not whether.