https://marketingnewsroom.com/brands/branding/bt-tv-relaunch-brand-revival-ee/Marketing Newsroomen2026-10-01T15:00:40+00:00BT brings back BT TV on 15 October. New customers had been sent to EE TVhttps://marketingnewsroom.com/data-measurement/measurement/iab-europe-ctv-measurement-framework-final/Marketing Newsroomen2026-10-01T14:30:40+00:00IAB Europe sets common rules for measuring connected TV ads. Sellers must say when the TV is offhttps://marketingnewsroom.com/people/cava-john-ludeke-chief-marketing-officer/Marketing Newsroomen2026-10-01T14:00:40+00:00Cava hires Dr. Squatch brand chief John Ludeke as CMO. He starts on 12 Octoberhttps://marketingnewsroom.com/social-creators/isba-creator-economy-framework-operating-models/Marketing Newsroomen2026-10-01T13:30:40+00:00ISBA gives brands three ways to run creator marketing. Only 9% treat it as corehttps://marketingnewsroom.com/ai/ad-tools/chatgpt-ads-reach-measurement-gaps-test-budgets/Marketing Newsroomen2026-10-01T13:00:40+00:00ChatGPT ads now reach 43% of eligible US users. Agencies still spend test money on themhttps://marketingnewsroom.com/ecommerce/dutch-online-retail-sales-august-2026-cbs/Marketing Newsroomen2026-10-01T12:30:40+00:00Dutch online sales rose 6.2% in August. Pure web shops grew faster than store chainshttps://marketingnewsroom.com/people/wpp-media-laura-ryan-chief-media-officer/Marketing Newsroomen2026-10-01T12:00:40+00:00WPP Media hires Orion’s Laura Ryan as chief media officer. She reports to Brian Lesserhttps://marketingnewsroom.com/pr-comms/crisis/six-flags-x2-coaster-retired-crisis-statement/Marketing Newsroomen2026-10-01T11:30:40+00:00Six Flags retires its X2 coaster after brain injury lawsuits. It says the ride passed every testhttps://marketingnewsroom.com/agencies/news/wfa-agency-remuneration-outputs-not-hours/Marketing Newsroomen2026-10-01T11:00:40+00:00Big brands pay agencies by the hour less often. The share fell from 54% to 19%https://marketingnewsroom.com/seo-ai-search/seo/google-appeals-eu-dma-search-data-order/Marketing Newsroomen2026-10-01T10:30:40+00:00Google appeals EU order to hand search data to rivals. Sharing was due in Januaryhttps://marketingnewsroom.com/media/nyse-delists-getty-images-12-cents/Marketing Newsroomen2026-10-01T10:04:17+00:00NYSE moves to delist Getty Images after shares sink to 12 centshttps://marketingnewsroom.com/social-creators/community/meta-forum-app-facebook-groups-us-launch/Marketing Newsroomen2026-10-01T09:34:17+00:00Meta launches Forum, a separate app for Facebook Groups. It starts in the UShttps://marketingnewsroom.com/ecommerce/rakuten-france-marketplace-closes/Marketing Newsroomen2026-10-01T09:04:17+00:00Rakuten France shuts its marketplace after 26 years. About 180 jobs gohttps://marketingnewsroom.com/ai/tools/google-gemini-4-argon-launch-pricing/Marketing Newsroomen2026-10-01T08:34:17+00:00Google launches Gemini 4 Argon. Cyber defenders get it first, then paying API usershttps://marketingnewsroom.com/performance/programmatic/applovin-sues-unity-ad-quality-data/Marketing Newsroomen2026-10-01T08:04:17+00:00AppLovin sues Unity over Ad Quality data. It wants collection stopped within five dayshttps://marketingnewsroom.com/people/very-group-beckie-crane-stanion-andrew-ford/Marketing Newsroomen2026-10-01T07:34:17+00:00Very hires ex-Frasers CMO Beckie Crane-Stanion. AO’s Andrew Ford takes over its datahttps://marketingnewsroom.com/brands/creative/asa-bans-huel-ad-spencer-matthews/Marketing Newsroomen2026-10-01T07:04:17+00:00ASA bans Huel ad with Spencer Matthews over an all-Huel diet storyhttps://marketingnewsroom.com/data-measurement/analytics/google-analytics-app-conversions-cross-channel-reports/Marketing Newsroomen2026-10-01T06:34:17+00:00Google Analytics adds app conversions to cross-channel reports. Budgeting stays web-onlyhttps://marketingnewsroom.com/media/ctv-video/rtl-adalliance-spain-office-atresmedia-publicidad/Marketing Newsroomen2026-09-30T11:30:00+00:00RTL AdAlliance opens a Spanish office with Atresmedia Publicidad. Artur Kobryn leads ithttps://marketingnewsroom.com/people/oliver-ramm-mutabor-advertising-creative-director/Marketing Newsroomen2026-09-30T11:00:00+00:00Oliver Ramm becomes creative chief at Mutabor Advertising. Kathi Walter leaves the unithttps://marketingnewsroom.com/agencies/pitches/loreal-media-account-omnicom-wavemaker-germany/Marketing Newsroomen2026-09-30T10:40:23+00:00Omnicom wins L’Oréal media in Germany, Austria and Switzerland. Wavemaker loses the accounthttps://marketingnewsroom.com/brands/branding/shopify-buys-shop-com-domain-market-america/Marketing Newsroomen2026-09-30T10:15:00+00:00Shopify buys the Shop.com domain from Market America. The seller moves to its own namehttps://marketingnewsroom.com/media/publishers/stealth-bot-prohibition-act-publishers-congress/Marketing Newsroomen2026-09-30T09:45:00+00:00Publishers take the Stealth Bot Prohibition Act to Congress. A breach would cost $53,000https://marketingnewsroom.com/brands/loyalty-crm/adobe-nhl-marketing-ai-partner-32-clubs/Marketing Newsroomen2026-09-30T09:15:00+00:00Adobe NHL deal puts 32 clubs on one marketing system. Fans may get Firefly toolshttps://marketingnewsroom.com/social-creators/platforms/linkedin-creator-discovery-b2b-creators-2027/Marketing Newsroomen2026-09-30T08:45:00+00:00LinkedIn Creator Discovery sorts creators by job and industry. It opens wide in early 2027https://marketingnewsroom.com/performance/programmatic/ios-27-safari-blocks-trade-desk-ads/Marketing Newsroomen2026-09-30T08:15:00+00:00iOS 27 Safari blocks The Trade Desk ads. Google bids still go throughhttps://marketingnewsroom.com/performance/programmatic/viooh-tumedio-programmatic-dooh-spain-portugal/Marketing Newsroomen2026-09-30T07:45:00+00:00VIOOH puts 500 Spain and Portugal screens into programmatic DOOH. No start date givenhttps://marketingnewsroom.com/ai/ad-tools/amazon-ads-agent-dva-plus-campaign-builder/Marketing Newsroomen2026-09-30T07:15:00+00:00Amazon puts its ad tools behind one AI agent. DVA+ mixes display, video and audiohttps://marketingnewsroom.com/seo-ai-search/ai-search/ai-overviews-organic-ctr-july-2026-advanced-web-ranking/Marketing Newsroomen2026-09-30T06:45:00+00:00AI Overviews halve clicks on Google’s top result. They showed on 43 per cent of pageshttps://marketingnewsroom.com/ecommerce/shein-europe-sales-q2-2026-eu-parcel-charge/Marketing Newsroomen2026-09-30T06:15:00+00:00Shein sales in Europe fell 13.9 per cent. The retailer raised prices and cut ad spendinghttps://marketingnewsroom.com/data-measurement/ad-spend/uk-digital-ad-spend-h1-2026-iab-mediasense/Marketing Newsroomen2026-09-30T05:45:00+00:00UK digital ad spend hit £21.2bn in six months. Retail media grew fastest at 32 per centhttps://marketingnewsroom.com/ai/agents/shopify-webmcp-ai-agent-checkout-shop-pay/Marketing Newsroomen2026-09-30T05:12:13+00:00Shopify lets AI agents place orders at checkout. Only Shop Pay stores get it